Country: USA
Industry: Automobile Glass & Technology
Favorite quote: “Those who fly alone have the strongest wings”
Website: www.windshieldsrus.com
Email: Ivy.pennigton@windshieldsrus.com
TELL US ABOUT YOURSELF?
Immigrated to the USA at age 17. I came to this country broke, didn’t speak any English, had no education, and became homeless while chasing the American dream. These life events made me a stronger Latina woman, a solid strategist, and a focused executor. I grew up around my father towing/fixing cars, and I always wondered; why can’t more females not be a part of the auto industry? It felt like it was off-limits! Therefore, since my arrival to the USA, I have been on a mission to open the door for other females who want to be trailblazers in male-dominated industries. I am proud to be a co-founder of Windshields R Us, an auto glass technology shop.
Windshields R Us’ vision is to be known as a trusted auto glass organization within our regional markets. Our mission is the safety of our customers and our goal is to deliver the best quality of service at an affordable price without compromising safety while ensuring the customers’ experience is unlike any other.
Building the right team is at the core of our business. Essentially, our glass technicians are an extension of our brand, so growing their capabilities are non-negotiable. Understanding the consumer is key to our success. I spend many hours studying and analyzing consumers’ behavior while designing our services. In a highly competitive market establishing affordable yet profitable prices are crucial to remaining a preferred auto glass shop; therefore, managing cost without compromising safety protocols is part of the equation of success.
Lastly, I embrace change in technology and never fear the competition.
WHAT ARE SOME OF YOUR ACHIEVEMENTS
I co-founded Windshields R Us at the cusp of COVID-19. I believe throughout this journey I have learned to pivot without fear of failure while embracing the unknown. I have learned to lien on the power of strong relationships. As a small business owner, it is crucial to be involved in the community, be present and inclusive of all. I have also learned the value of a growth mindset. I am constantly learning how to be a better leader. This mindset crafted my ability to be a stronger entrepreneur. I have learned to be unapologetically different, unafraid of failure. I put myself through college to learn English and have earned an MBA and Law Degree all of which have prepared me to be a stronger female entrepreneur. During COVID-19, I experienced a lot of feelings of uncertainty, but I stuck to my plan and proceeded to execute the required steps to navigate my company during some tough times. Impressively, Windshields R Us grew in a record time.